Why 201 and not 101? Because I’ve addressed this topic in these earlier posts.
These resources all touch on the art of networking in general. The purpose of this post is to offer more specifics. So, let’s dive right in!
The key to successful networking is understanding how to participate in genuine conversation. And the best way to make sure you are doing so is to listen.
There’s nothing worse than not letting people finish their thought before jumping in to add your two cents. And when the person finishes, don’t immediately turn the conversation around and make it about you or your experience.
Act concerned about what you’ve heard. Ask a question. Let people know you care about what they’ve said, not that your only concern is to one-up them.
Generate conversation that gives you an opportunity to learn more about people you speak to. What are they interested in? What excites them? Ask about something they’re wearing that strikes your interest. Where they grew up is usually a good conversation starter. Follow up by asking how long they lived there and/or what they liked/disliked about living there. You can then relate any experience(s) you’ve had in the location you’re discussing.
Remember, shared information opens the door to further discussion. Typically, the greater your genuine interest, the more conversation will be sparked.
These points are all important, whether you’re talking to a person you already know, or someone you want to get to know.
Now, let’s get started on the particulars. First, consider my mantra: do what you can, with what you have, where you are.
So, let’s start with what you have - your Circle of Influence: the people you already know and associate with. Existing connections can be powerful.
Who among your closest friends and relatives should learn more about your business? Is there someone at work or a former colleague who might need or recommend your services or product to other potential connections? Do you know of any other business owners you should collaborate with? Who are the service providers in your personal circle? Your doctor, dentist, the man who owns the local cleaners, etc.?
Use the sample worksheet below to create a list of those in your Circle of Influence.
Then take it a step further.
In her Care and Nurturing of Your Network presentation, business coach, Lorraine Lane, shares how to do just that!
Her system for keeping track of who to contact and when consists of answering these questions and committing to a time to take action (in writing).
Call or text someone you haven’t spoken with in a while.
Send that well deserved email thank-you note.
Meet a colleague/friend in person for coffee/lunch.
Touch base with someone by sending a birthday/get-well card/email or an article you think might be of interest.
Give a business a testimonial on Google.
Successful networking takes a lot of work (pardon the pun). I figure the way to conquer an arduous task is to turn it into fun.
When I first moved to Florida, I didn’t know anyone except my parents and their friends. So, I turned finding new friends and making additional contacts into a game. I challenged myself to meet or talk to one person every day. By doing this, I made lots of connections. My first two contacts became and have remained business associates and close friends.
I’m probably one of the most introverted people you will ever come into contact with. I learned how to network with ease. You can too! Now is the time.
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